Japanese for ‘change for the better’, the Kaizen Experience, or KX, is a philosophy that focuses on small and ongoing improvement. This thinking is exactly how we approached the fitness industry in 2010. Founded by Master Trainer Aaron Smith, KX Pilates was born out of a way to make things better. We exist to empower people in reaching their personal goals and realising their full potential.
Our Brand Purpose is an ideal. It is the difference we will make in the world. It goes beyond profit and explains our ‘reason for being’ in simple, human and emotional terms. It is the core thought that drives us. KX Pilates wants to make a difference in peoples lives. Instead of talking about our style of Pilates, our purpose helps capture the dreams and aspirations of our customers and staff.
Professional. Treat others as we would want to be treated. Clients, employees, and partners are all equal. Everyone is on the same level. Together we can achieve awesome things, we know its never about business it’s about our people.
Evolution through innovation. A belief in progression and improvement. Constantly making things better. Physically and mentally. Learning never stops.
Above and beyond, each and every time. Pro-activity. Taking ownership. Constantly exceeding expectations becomes the standard. Aim to consistently surprise and delight. No attitude.
CEO and Founder
Aaron founded KX Pilates in 2010 after discovering Dynamic Pilates whilst living in the UK. His passion and entrepreneurial flair has helped him drive the business to where it is today.
Ian is the primary driver of franchisee recruitment and works tirelessly to find the best people and locations for future KX studios.
Morgan is hardworking, friendly and loves helping people. She supports business owners with guidance and training to ensure best practice. She drives team performance built on our company values of passion, integrity & authenticity.
Head of Marketing
A geek at heart, Andi is extremely IT proficient and has an eye for detail. With her extensive experience in marketing, events management and CRM, she has designed, developed and delivered many large scale marketing initiatives.
National Training Manager
Amie loves to inspire and be inspired. She has spent her career focusing on the Fitness industry, specialising in reformer pilates, teacher training, team mentoring / coaching and hosting Fitness Retreats and Events.
Rav’s process-driven nature and need for everything to be streamlined, makes for an extremely efficient workplace. He has vast financial experience, working specifically for franchise networks, thus has a strong understanding of what is required to drive success within KX.
Established in Melbourne in 2010, the KX Pilates flagship Malvern studio was a success from the start. In 3 years, a further 4 company studios opened shortly followed by the 1st Franchised Studio Williamstown. By September 2016, KX had opened 31 studios across 4 States, doubling it’s size in 12 months! KX will continue to expand across Australia in 2017.
Our brand helps us communicate to our clients and articulate what we stand for, promise, offer and where we come from. It forms a larger and cohesive story that is used repeatedly in various applications, to help position the business in our clients’ minds. KX Pilates promises clients that we will help them define themselves both physically, by creating muscle definition and tone and mentally, by helping people become what they want to be.
We have a rigorous training program. Even before you start training as a franchisee, it is vital that you have a good understanding of the client experience. The KX Pilates Training Program is a 12 week program that will familiarise you with all aspects of the business, along with our KX Academy Trainers program which if fully accredited with Fitness Australia.
Our Track Record
KX has quickly established itself as a market leader in the competitive Australian fitness scene, paving the way for boutique fitness studios. With systematised procedures, KX Pilates has developed a business operating system to help qualified entrepreneurs who have the desire to open their own KX Pilates Studio(s).
The KX Difference
Incorporated with this new, dynamic style of training is a new way of doing business. Aaron has injected his infectious personality into the business, creating a fun and vibrant atmosphere where everyone, clients and trainers, notice the KX difference. Clients are always put first, trainers love what they do and everyone is treated with a genuine personal touch.
As a franchisee, you are also part our team. We share the same vision and we will support you every step of the way. From initial training to ongoing personal development and administrative support.“Business is meant to be fun. If you are in business and not having fun, no matter how much money you earn, then you are failing.” says Aaron.
KX Pilates franchise support includes:
– Location advice / site identification
– Studio design and construction
– Extensive training programs
– All IP and design templates
– National/State marketing
– Program training and development
Establishment Costs and Returns
Initial establishment costs for a KX Pilates franchise ranges from $150,000 to $250,000 largely dependent on the size of the studio and location. We find that most of our franchisees have a return on invested capital within 2-3 years.
Established in Melbourne in February 2010, the KX Pilates flagship Malvern studio was a success from the start.
We exist to empower people in reaching their personal goals and realising their full potential.
KX has quickly established itself as a market leader in the competitive Melbourne fitness scene.
The KX Pilates Training Program is a 12 week program that will familiarise you with all aspects of the business.
“If you are in business and not having fun, no matter how much money you earn, then you are failing.” says Aaron.
As a franchisee, you are also part our team. We share the same vision and we will support you every step of the way.
Evolution through innovation. A belief in progression and improvement. Constantly making things better.
Clients are always put first, trainers love what they do and everyone is treated with a genuine personal touch.
If you share our vision, then we’d love to chat. Fill out the form below and we will get in touch with you shortly.